William Grant & Sons has announced that Struan Grant Ralph will be the new Glenfiddich Global Brand Ambassador.
Born and raised in Speyside, Struan will bring a wealth of whisky industry experience and creativity from across the world into his new role. Having spent five years as a Glenfiddich Brand Ambassador in both the United States and Asia Pacific, he will play a central role in driving the iconic single malt brand forward across the world, particularly in emerging markets.
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| Struan Grant Ralph – New Glenfiddich Global Ambassador |
From his first job working at the Knockdhu distillery in Speyside – a role that cemented his love of the whisky industry and gave him a practical understanding of the art and science of whisky making – Struan went on to achieve a master’s degree in Chemistry and a Distinction from the Wine and Spirit Education Trust. His passion for whisky has taken him across the world, where he mastered his trade as bartender and whisky ambassador in locations including Osaka, Manilla, Melbourne and Kuala Lumpur. In his role as Brand Ambassador for Glenfiddich in the US, Struan introduced the delights of Glenfiddich to whisky enthusiasts and on trade partners across the eastern states.
Commenting on the announcement, Struan Grant Ralph said: “Having been a Brand Ambassador for Glenfiddich for last few years, I’ve had an incredible opportunity to share the history, heritage and vision of the brand that created the single malt Scotch whisky category. It’s an absolute privilege to step into a global role of such importance and it’s something of a homecoming for me. I’m truly honoured and excited to be working with some of the best ambassadors in the business and look forward to creating an exciting new chapter for Glenfiddich as we continue to push the boundaries in the category.”
Struan will take over the role of Global Brand Ambassador from Ian Millar who has moved into a new role as Prestige Specialist for William Grant & Sons based at the distillery in Dufftown brand.
Source: Whiskybusiness
